Rebranding includes the arrival of Fernanda Gentil as ambassador
Minuano, a brand of Flora — a business unit of J&F S.A. —, presents its new positioning “Minuano, a partnership that yields”. The campaign is the result of a survey with consumers from all over Brazil to understand the needs of this audience, which revealed values such as the desire to find effective products at a fair price.
“Minuano wants to establish itself as a partner that makes the life of this consumer yield more. So that he can use his time in the best possible way, with things that really matter, whether it’s family, his hobby, or anything else he wants to do,” says Nicole Mandil, Marketing Director at Flora.
The first brand launched by Flora, Minuano turns 40 in 2026 and celebrates the milestone with a rebranding that includes a lighter and more modern visual identity, and which at the same time preserves the trust and connection built with the consumer over the last four decades.
Another novelty of this repositioning is the launch of the “Minuano Rende Mais” application, a type of social network of the brand. Through it, consumers can buy products, post, comment, participate in challenges, and consume content. The more he engages, the more points he accumulates, which can be exchanged for rewards, prizes and benefits at partner brands.
This new moment in Minuano’s communication also includes the arrival of Fernanda Gentil as brand ambassador. The journalist, recognized for her authenticity, lightness and proximity to the public, was chosen for translating the brand’s values in a natural way, such as partnership and practicality.
The idea is to value possible routines, without the pressure of perfection, and showing that, with the right partners, it is possible to make the routine yield more.
