{"id":5239,"date":"2023-06-15T17:18:00","date_gmt":"2023-06-15T20:18:00","guid":{"rendered":"https:\/\/jfinvest.com.br\/picpay-incorpora-clientes-particulares-de-banco-original-que-amplia-su-estrategia-mayorista\/"},"modified":"2024-05-23T17:23:42","modified_gmt":"2024-05-23T20:23:42","slug":"picpay-incorpora-clientes-particulares-de-banco-original-que-amplia-su-estrategia-mayorista","status":"publish","type":"post","link":"https:\/\/jfsa.com.br\/es\/picpay-incorpora-clientes-particulares-de-banco-original-que-amplia-su-estrategia-mayorista\/","title":{"rendered":"PicPay incorpora clientes particulares de Banco Original, que ampl\u00eda su estrategia mayorista"},"content":{"rendered":"\n

El movimiento es estrat\u00e9gico e impulsar\u00e1 a cada una de las marcas en su segmento m\u00e1s fuerte<\/em><\/p>\n\n

PicPay, un ecosistema de servicios financieros, incorporar\u00e1 la operaci\u00f3n minorista de Banco Original, que se centrar\u00e1 solo en la venta al por mayor a partir de julio. Esto significa que las cuentas individuales registradas en Original se convierten en PicPay y el banco sigue su trayectoria con la mirada puesta en el crecimiento mayorista, con clientes en los segmentos corporativo, corporativo y agroindustrial.<\/p>\n\n

La medida tiene como objetivo impulsar a cada una de las marcas en su segmento m\u00e1s fuerte, PicPay en el comercio minorista y Original en el mayorista, aprovechar las sinergias entre las operaciones para ganar eficiencia y acelerar la cinta de correr de nuevos productos.<\/p>\n\n

A partir de julio, el portafolio disponible hoy en Original estar\u00e1 en la aplicaci\u00f3n PicPay. No habr\u00e1 ning\u00fan perjuicio para los clientes, que seguir\u00e1n teniendo acceso a las mismas funciones, como las tarjetas de cr\u00e9dito y d\u00e9bito -sin necesidad de cambiar ni siquiera el pl\u00e1stico- y su programa de puntos, los mismos l\u00edmites, la opci\u00f3n de cuenta compartida y el gestor de servicios. Lo mismo ocurre con los pr\u00e9stamos y otros productos financieros.<\/p>\n\n

Las caracter\u00edsticas de Original se suman al completo ecosistema financiero que ya existe en PicPay, como la cuenta digital con el mayor rendimiento autom\u00e1tico en 30 d\u00edas, del 102% del CDI, inversiones, la opci\u00f3n de mover todas las cuentas bancarias en la misma app con una experiencia \u00fanica y tambi\u00e9n herramientas de gesti\u00f3n financiera, como las Huchas.<\/p>\n\n

Los usuarios comenzaron a ser comunicados, con todas las pautas, este jueves (15). Los clientes originales que a\u00fan no tienen una cuenta de PicPay solo necesitan descargar la aplicaci\u00f3n e iniciar sesi\u00f3n con los mismos datos (CPF y contrase\u00f1a). A partir de julio, toda la informaci\u00f3n del usuario que estaba en el banco estar\u00e1 disponible autom\u00e1ticamente en PicPay, una aplicaci\u00f3n que se utilizar\u00e1 para acceder a la cuenta del cliente individual. Si ya eres usuario de PicPay, no necesitas hacer nada.<\/p>\n\n

Tambi\u00e9n ser\u00e1 posible acceder a toda la informaci\u00f3n del historial en el Original a trav\u00e9s de la aplicaci\u00f3n PicPay. Esto se har\u00e1 desde la llamada ‘Cuenta de cuentas’, que permite ver y mover otras cuentas bancarias a trav\u00e9s de la app a trav\u00e9s de Open Finance.<\/p>\n\n

Centrarse en la estrategia central<\/em> y la eficiencia<\/strong><\/p>\n\n

PicPay y Original est\u00e1n controladas por J&F Participa\u00e7\u00f5es, el holding propietario de las empresas financieras del grupo J&F. M\u00e1s que buscar la eficiencia, la nueva fase permitir\u00e1 a las dos compa\u00f1\u00edas especializarse a\u00fan m\u00e1s en su negocio principal<\/em>, centrarse en expandir el crecimiento de operaciones ya rentables y evitar posibles competencias por un mismo cliente.<\/p>\n\n

\u00abLa decisi\u00f3n de hacer este movimiento estrat\u00e9gico se tom\u00f3 despu\u00e9s de haber llevado a cabo una estrategia exitosa en ambas compa\u00f1\u00edas, cumpliendo todo lo que prometimos e incluso m\u00e1s. A medida que el negocio se ha desarrollado, entendemos que es hora de ampliar la experiencia de cada una de las empresas en su segmento principal y expandir a\u00fan m\u00e1s las operaciones\u00bb, dice Jos\u00e9 Ant\u00f4nio Batista, presidente del conglomerado financiero del grupo J&F.<\/p>\n\n

Con diez a\u00f1os de historia, PicPay revolucion\u00f3 el mercado al insertar el pago con c\u00f3digo QR en la vida cotidiana de las personas, y hoy se ha consolidado con una operaci\u00f3n s\u00f3lida y rentable. \u00abLa llegada del retail Original aceler\u00f3 el portafolio de PicPay, sin renunciar a las entregas que ya estaban planeadas. El mayor beneficiado es el cliente, quien, adem\u00e1s de no tener ninguna p\u00e9rdida en relaci\u00f3n a lo que ya usaba, gana m\u00e1s productos y servicios para hacerle la vida m\u00e1s f\u00e1cil. Y el usuario que ya estaba en PicPay tendr\u00e1 una aplicaci\u00f3n a\u00fan mejor\u00bb, dice Eduardo Chedid, presidente de PicPay.<\/p>\n\n

Original, a su vez, ya tiene una fuerte presencia en la venta al por mayor, un desempe\u00f1o constante que ha estado creciendo y registrando ganancias durante m\u00e1s de siete a\u00f1os. \u00abVamos a continuar con una operaci\u00f3n s\u00f3lida y expandirla, con un enfoque total en los negocios que dieron origen a la trayectoria del banco y lo transformaron en una referencia en el mercado, en Agronegocios, Corporativo y ahora en Empresas. Nuestro objetivo es continuar atendiendo a nuestros clientes de manera r\u00e1pida y transparente y brindarles una experiencia a\u00fan mejor\u00bb, dijo el presidente de Banco Original, Luiz Meneguetti.<\/p>\n\n

\u00abA partir de ahora, vamos a continuar y ampliar estas dos operaciones sanas y rentables, con mucha m\u00e1s eficiencia\u00bb, refuerza Jos\u00e9 Ant\u00f4nio. \u00abEstamos seguros de que la nueva fase nos permitir\u00e1 ofrecer a\u00fan m\u00e1s valor a nuestros clientes, ya sea en el comercio minorista, con PicPay, o en el mayorista, con Original\u00bb, concluye.<\/p>\n","protected":false},"excerpt":{"rendered":"

El movimiento es estrat\u00e9gico e impulsar\u00e1 a cada una de las marcas en su segmento m\u00e1s fuerte PicPay, un ecosistema de servicios financieros, incorporar\u00e1 la operaci\u00f3n minorista de Banco Original, que se centrar\u00e1 solo en la venta al por mayor a partir de julio. Esto significa que las cuentas individuales registradas en Original se convierten […]<\/p>\n","protected":false},"author":19,"featured_media":5240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[105],"tags":[],"marcas":[19,21],"class_list":["post-5239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-es","marcas-banco-original","marcas-picpay"],"acf":[],"yoast_head":"\nPicPay incorpora clientes particulares de Banco Original, que ampl\u00eda su estrategia mayorista - 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