J&F Participações’ digital bank positions itself among the companies listed in New York and reinforces its focus on the customer
PicPay, one of the largest digital banks in Brazil by number of customers, has become the first company in the country to go public in the United States since 2021.
Trading under the ticker “PICS,” the stock debuted on the Nasdaq at $19 per share, at the top of the indicative price range, which ranged between $16 and $19, and raised about $434.3 million.
“Millions of customers use PicPay every day. We combine scale, accelerated growth and profitability. This is an important milestone in our journey, which reinforces our mission to generate a significant impact on customers’ lives,” said Eduardo Chedid, CEO of PicPay, before the opening bell of the stock exchange rang.
PicPay serves more than 66 million customers in Brazil, of which 42 million were active in the third quarter of 2025, recording an annualized return on equity (ROE) of 17.4% in the same period.
The company, which started operations in 2012 with instant payments and the use of QR codes, has evolved into a digital bank that offers financial products and services, such as digital wallets, credit cards, loans, Buy Now, Pay Later (BNPL) solutions, investments and insurance for individuals and companies.
